These days, nearly anyone with a little coding or programming experience can become an iPhone application developer. When they choose to work freelance and create apps of their own invention, however, many of them become stuck on how to market the app and make a little profit. Whilst you may not want to employ a formal marketing strategy, there are plenty of ways that you can get your application out there and downloaded.
- Create a free or ‘lite’ version of the app
It should have fewer features than the paid version that you intend to launch, but will give users an idea of what to expect. People are more likely to try an application out if it’s free; if they like what they see, they will download the paid version. - Contact iPhone app review websites
There are a number of websites and blogs out there that will review your app in exchange for a promo code that enables their team to try it out for free. If the review doesn't turn out to be as positive as you would like, make sure that you take their comments on board. - Create a website or forum for support
Because the ratings and reviews that your application receives will greatly influence a user’s decision to download it or not, it is important that you take suggestions into account and offer help if issues arise. This can be achieved with a website or forum. - Contact your target audience
If your app is related to travel, for example, contact travel magazines and websites and ask them to feature it. Think outside of people who own an iPhone and instead attempt to locate the people whom would benefit from what your app offers.



